Press kit

Everything you can use as is: texts, facts, characters and images. The Academy is being built; it opens on 1 January 2027.

One line

WHY2MAKE Academy is an online academy where kids aged 7–17 write real code and turn their ideas into working projects. Opens 1 January 2027.

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WHY2MAKE Academy is a project of the BRAGIN WORLDS studio. It isn’t a course but a workshop: a child gets their own workspace that looks like a real computer system, commands using Python syntax from age ten and plain-word commands from seven. Everything a child makes stays with them and grows with them. Parents see not points but what their child has learned to do. Only a parent creates the account; without the visitor’s consent the site sets no cookies and collects no data. The Academy’s guide is Hush, a plush robot with a warm heart who explains, asks and waits rather than doing things for the child. The English branch, WHY2SPEAK, teaches the language through action: say “light” — and a window lights up.

Facts

• Ages 7–17, four groups: 7–9, 10–12, 13–15, 16–17.
• Plain-word commands from 7, Python from 10.
• Opens 1 January 2027; age groups open one at a time.
• No points, no rankings, no competition between children.
• Visit statistics on the site run only with the visitor’s consent, with no session recording; only a parent creates a child’s account.
• Characters: Hush — a robot, the Academy’s guide; Chess — a cat, WHY2SPEAK’s guide.
• The BRAGIN WORLDS studio. The name is “why to make” — and the answer: to understand how things work.

Names

WHY2MAKE Academy · WHY2SPEAK · Hush · Chess · BRAGIN WORLDS. Don’t recolour, stretch or redraw the mark or the characters; put them on a dark or cream background.

Images and cards

• Hush waves — transparent PNG2000 px
• Hush opens his arms — PNG2000 px
• Hush sits — PNG2000 px
• Chess — transparent PNG2000 px
• BRAGIN WORLDS mark, for dark backgroundsSVG
• Ink mark, for light backgroundsSVG
• Academy card, Russian1200×630
• Academy card, English1200×630
• WHY2SPEAK card, Russian1200×630
• WHY2SPEAK card, English1200×630
• Screenshots: home, the street, the second layer, the letter — RU and ENZIP
• Clips: Hush says hello, “say light”, the second layerZIP · MP4

Contact

The build log is at t.me/why2make; you can message the channel admin. An email address will appear with the opening.